New research reinforces why a unified corporate and investor relations website matters more than ever.
A new study from Notified, parent company of GlobeNewswire, reveals how artificial intelligence is changing the visibility and longevity of corporate news.
Analyzing more than 26,000 press releases and approximately 850,000 AI citation events, the study identified several compelling trends:
• 61% more AI citations for releases with clear, descriptive subheadings.
• 57% more AI citations for releases linking directly to the company’s own website.
• 29–33% more citations for content rich in facts and relevant details.
• 56%+ of ChatGPT and Claude citations occurred more than a week after publication.
While these findings show correlations rather than proven cause and effect, the message is clear: How companies structure, publish, and maintain their content matters in the age of AI.
Your Corporate Website Should Be the Center of Your IR Strategy
At B2i Technologies, we’ve long advocated for bringing corporate and investor relations content together under one domain.
This research reinforces that approach. Rather than directing investors and AI search engines to disconnected IR subdomains, third-party platforms, or static PDFs, companies should make their own websites the authoritative destination for investor information.
With B2i’s IRDisplay technology, companies can seamlessly integrate press releases, SEC filings, stock information, and other investor content directly into their corporate websites.
The benefits extend beyond traditional SEO:
• Greater AI discoverability: Structured, accessible content helps AI platforms find and reference company information.
• Long-term visibility: Investor news remains accessible and discoverable well beyond its initial publication.
• Stronger digital authority: A unified domain brings corporate and investor content together in one consistent, searchable destination.
The Takeaway: Make Your IR Content AI-Ready
AI is becoming another important channel through which investors discover and evaluate public companies. Your IR website should be built with that reality in mind.
At B2i, we believe companies should own their digital presence, not send investors elsewhere to find their information.
If your corporate and IR websites are still operating separately, now is a good time to rethink that strategy.
Learn how B2i can help unify your corporate and investor relations content. Schedule a convenient time to chat https://calendly.com/b2itech-sales.
Source: Notified research, October 29, 2026.