Demystifying Investor Relations Challenges

by | Mar 2, 2017 | Press Releases

By: David Wayne, Marketing Specialist What is Investor Relations (IR)? The National Investor Relations Institute (NIRI), the leading U.S. professional organization, defines investor relations as “a strategic management responsibility that integrates finance,...

Does Every Company Need a CRM?

by | Feb 23, 2017 | Press Releases

By: David Wayne, Marketing Specialist Although most businesses have heard the term CRM, there is a great deal of confusion in the marketplace over whether one is needed, how complex it should be, which one to use, and how much should one pay. CRM stands for...